There are a few famous instances of unsuccessful product launches, often by large, established companies.  Sometimes these failures were products too early for their time or doomed by misguided marketing.  Many times, they’re caused by a poor understanding of the customer's need, despite heavy investments in market research, as was the case with Ford's Edsel. 

More recently, companies are looking to design thinking and are able to transform customer insight into successful innovations.

Here’s a list memorable stories of when companies “built it,” and no one ever came!  Remember Crystal Pepsi?

At Innovate Carolina on April 24, we’ll teach you a few tools to help you avoid the same mistakes and make it easier to identify the next big product or service opportunity.