Despite the melting snow, an impressive crowd showed up on January 26 to hear the New Product Development team from Duke Energy share their process for creating new customer offers and lead a mini workshop on Design Thinking.  

 Sasha Weintraub, Duke's SVP of Market Solutions kicked off the evening with a warm welcome to the PDMA community

Sasha Weintraub, Duke's SVP of Market Solutions kicked off the evening with a warm welcome to the PDMA community

Most  people don't think a large company in a highly regulated industry is capable of innovating to improve the customer experience.  Duke Energy has developed an effective, customer focused process to define, ideate, prototype, test and launch a series of offerings to help customers save energy and improve their customer experience, while staying in their regulatory boundaries.

The attendees received an overview of Design Thinking theory and process.  We then applied it to the real life opportunity of improving PDMA’s presence and value in the Carolinas.

 Delta Sonderman, a manager at Duke's NPD team, led the group in a problem framing exercise.

Delta Sonderman, a manager at Duke's NPD team, led the group in a problem framing exercise.

 A panel discussion hosted by chapter president Doug Powell.  Duke Energy panelists included Vakesia Graves, Delta Sonderman, and Michelle Davis who shared stories of successes and setbacks

A panel discussion hosted by chapter president Doug Powell.  Duke Energy panelists included Vakesia Graves, Delta Sonderman, and Michelle Davis who shared stories of successes and setbacks

 Delta engages the group in a follow up discussion from the customer empathy and problem framing exercise

Delta engages the group in a follow up discussion from the customer empathy and problem framing exercise


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