Despite the melting snow, an impressive crowd showed up on January 26 to hear the New Product Development team from Duke Energy share their process for creating new customer offers and lead a mini workshop on Design Thinking.
Most people don't think a large company in a highly regulated industry is capable of innovating to improve the customer experience. Duke Energy has developed an effective, customer focused process to define, ideate, prototype, test and launch a series of offerings to help customers save energy and improve their customer experience, while staying in their regulatory boundaries.
The attendees received an overview of Design Thinking theory and process. We then applied it to the real life opportunity of improving PDMA’s presence and value in the Carolinas.