2-Day Service Design Thinking Fundamentals Workshop | Charlotte, NC | March 13-14, 2018

This high energy two-day course on March 13th and 14th, 2018 will give you a thorough overview of the principals, key tools & terminology of Service Design Thinking. The course will take a hands-on, 'Learning-by-Doing' approach to teaching you the fundamentals of Design Thinking. You will practice the following key activities and tools over the two-day session: stakeholder mapping, value network mapping, personas, customer journey mapping (customer insights), service scenarios and prototyping. At the end of the course you will be able to apply what you've learned directly to the challenges you are currently facing. 

PDMA members are extended a 20% discount! To take advantage of this offer, visit the website and register. Enter "PDMA_FUNNC18_20" in the comment section of the registration page and you will receive the 20% discount when invoiced. 


Annual User Centered Product Design Award

The Product Design Technical Group (PDTG) of the Human Factors and Ergonomics Society invites you to submit nominations for the 2018 Stanley H. Caplan User-Centered Product Design Award. In its 17th year, the award emphasizes both product design and the methods used to specify and achieve the design. There is no entry fee for the award, which is open to members and non-members of HFES and PDTG. Any human factors professional, product designer or product team may participate. Nominations are due by April 27, 2018. Learn more here